Cambridge Model (Volume & Value)

The Cambridge Model reports provide estimates of the volume, value, and economic impact of the visitor economy in a selected area. 

One of the key strengths of the Cambridge Model is that it facilitates the long-term use and updating of the data so that it can be run on an annual or bi-annual basis and progress measured over time. Many of our clients have continuous economic impact data sets going back several years, providing invaluable trend data.

The Cambridge Model uses a combination of data derived from national survey surveys as well as locally derived data from a variety of sources, including visitor attractions, footfall data from larger retail outlets, accommodation stocks, and resident population.

The model uses standard data sources, which allow results to be compared with other similar destinations. This data standardisation (whether it is from national survey sources or from agreed-upon and ongoing local-level data) is key to providing assurances that data outputs should be comparable to those of other destinations. Our methodology also allows for retrospective modelling to provide results from previous years.

Make the most of this service:

• Option to replace national and regional surveys with local data
• Option to purchase one-page summary infographic
• Option to purchase data for individual towns.
  

As licence owners, we have produced Cambridge Model reports to estimate the economic impact of the visitor economy of a number of destinations in Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Kent, London, Norfolk, Oxfordshire, Suffolk and West Sussex and well as the Kingdom of Fife (Scotland) and the Isle of Man. 

We also produce reports for a number of natural landscapes, including Dedham Vale AONB,  Kent Downs AONB, Stour Valley Project, Suffolk Coast and Heaths AONB, Norfolk Coast AONB, The Brecks area (Suffolk), The Broads National Park and The Waveney Valley area.