Cambridge Model (Volume & Value)
The Cambridge Model reports provide estimates of the volume, value and economic impact of the visitor economy in a selected area.
Make the most of this service:
Back
The Cambridge Model reports provide estimates of the volume, value and economic impact of the visitor economy in a selected area.
As licence owners, Destination Research Ltd produces Cambridge Model reports to estimate the economic impact of the visitor economy of a number of counties and districts in England, including Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Kent, Oxfordshire, Norfolk and Suffolk, West Sussex and for the Kingdom of Fife (Scotland).
We also produce reports for a number of individual towns and for natural landscapes, including the Dedham Vale AONB, Suffolk Coast and Heaths AONB, the Norfolk Coast AONB, The Brecks area, The Broads National Park and The Waveney Valley area.
One of the key strengths of the Cambridge Model is that it facilitates the long-term use and updating of the data so that it can be run on an annual or bi-annual basis and progress measured over time. Many of our clients have continuous economic impact data sets going back several years, providing invaluable trend data.
The Cambridge Model uses a combination of data derived from national survey surveys as well as locally-derived data from a variety of sources including visitor attractions, resident population footfall data from larger retail outlets, accommodation stocks and occupancy rates.
The model uses standard data sources which allow results to be compared with other similar destinations. This data standardisation (whether it is from national survey sources or from agreed and ongoing local level data) is key in providing assurances that data outputs should be comparable to other destinations. Our methodology also allows for retrospective modelling to provide results of previous years.
Make the most of this service:
- Now with monthly performance estimates
- Option to replace national and regional surveys with local data
- Option to purchase one-page summary infographic
- Multiple orders qualify for significant discounts.