Welcome to Destination Research
delivering results : measuring what matters
Audience insights and tourism impact.
Tailored to your protected landscape.
Why work with Destination Research Ltd?
WHO WE ARE
Your Partner in tourism research.
Destination Research Ltd is a trusted partner to National Parks and Landscapes, heritage bodies and the public sector. We provide research services that:
- Support strategic planning
- Enhance audience engagement
- Demonstrate the value of tourism to local economies.
WHAT WE DELIVER
Audience research
- Understand visitor needs and motivations
- Identify barriers for non-visitors
Economic impact studies
- Show tourism’s value with strong data
- Use the industry recognised Cambridge Model
Our commitment:
We take great pride in our longstanding partnerships with National Parks and Landscapes. We are committed to upholding their principles and fully supporting their objectives. Our research services are designed to highlight the significant impact these landscapes have on the visitor economy and society at large. Our goal is to provide research services that are in line with your strategic objectives, enhance the organisation's visibility, and engage with as wide a range of audiences as possible.
Recent projects:
National Trust : Audience Research at Flatford, Suffolk
Understanding Visitor Profiles and Barriers to Engagement at Flatford, Suffolk.
Objective: Understand visitor profiles and barriers to engagement.
Approach: Mixed-method research using in-person and online surveys to explore demographics, motivations, and needs of visitors and non-visitors.
North Pennines National Landscape : Multi-Day Circular Walking Path
Exploring Market Potential for a Multi-Day Walking Route in the North Pennines National Landscape.
Objective: Explore market potential for a new multi-day walking route.
Approach: Online surveys to assess walking market demographics and audience segmentation.
Northumberland National Park : Feedback & Audience Research
Building a Visitor Monitoring Framework and Understanding Public Perceptions of the National Park.
Objective: Build a visitor monitoring framework and understand public perceptions.
Approach: Face-to-face and online interviews to gather feedback and perceptions from visitors and non-visitors.
Economic Impact of Tourism : National Landscapes
Economic Impact of Tourism Using the Cambridge Model
Objective: Assess tourism’s economic impact using the Cambridge Model.
Recent Focus Areas: Dedham Vale, Suffolk & Essex Coast & Heaths, and Kent Downs National Landscapes.
Our offices:
Destination Research Ltd.
Franciscan House
51 Princes Street
Ipswich
Suffolk
IP1 1UR
Destination Research Ltd.
45 Colchester Road
Lawford
Manningtree
Essex
CO11 2BA