Value Proposition — Destination Research Ltd


  • Destination Research Ltd is an independent, specialist visitor-economy research consultancy delivering robust economic impact analysis, consumer insight and evaluation. 
  • We turn complex data into clear, decision‑ready intelligence, providing credible, funder-ready evidence and clear recommendations that inform strategy, improve targeting and demonstrate value.
  • We help tourism destinations, cultural organisations, events and protected landscapes to make confident, evidence-based choices that drive growth, inform strategic planning and improve funding success.


How We Deliver This Value

 

  • Quantifying Economic Impact to Unlock Strategic Investment
    We measure the volume, value, and economic contribution of tourism at local and regional scales using established economic modelling frameworks such as the Cambridge Model. These insights demonstrate how tourism supports jobs, spending, and the wider economy, underpinning strategies, funding bids, and policy development. 
  • Understanding Audiences to Improve Market Targeting
    Our specialist consumer segmentation research identifies who your visitors and potential visitors are, what motivates them, how they choose destinations, and what barriers exist to growth. This allows destinations to design marketing and product development strategies that resonate with the right audiences. 
  • Evaluating Satisfaction, Perceptions & Experience
    Through visitor and business surveys, we help you assess satisfaction levels, perceptions, and decision-making at each stage of the journey — from awareness to post-visit advocacy. This drives improvements in services, experiences, and communications. 

 

Core Benefits to Clients


✔ Evidence-based decision-making — reliable data and interpretation to inform strategy and investment. 
✔ Competitive advantage — deep insight into consumer behaviour and destination perception. 
✔ Better funding outcomes — robust economic impact reports and evaluations trusted by partners and funders. 
✔ Actionable insights — clear, practical recommendations you can use immediately.

 


Why This Matters

Tourism and place-based organisations now operate in a highly competitive, data-driven environment. Strategic decisions must be grounded in rigorous insight — whether you’re justifying budgets, strengthening your market position, enhancing visitor experiences, or building resilience against economic shocks. Destination Research Ltd bridges the gap between raw data and strategic action with expert research that matters. 




Sergi Jarques

After graduating with a BSc in geography, Sergi achieved an MSc in tourism management. He began his research career in a business-to-business consultancy environment. He moved into tourism when he joined East of England Tourism (EET) in 2003 as a Customer Insight Manager. There, he developed a successful in-house, commercially-driven market research and consulting function. He went on to work with Tourism South East for three years, on national and international tourism research projects. 


Sergi set up Destination Research Ltd. in 2014. As founder and owner, Sergi manages all day-to-day operations. 





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