Tourism Impact Evaluation Model  

Our Tourism Impact  Model is a nationally recognised and independently validated model for appraising the economic impact of events, tourism developments and grant funding applications. 

Use this service for…
Estimating the overall contribution to the local and regional visitor economy

Estimating the direct, indirect and induced jobs arising at local and regional level
Estimating of the impact of off-site visitor expenditure on different sectors of the economy, in terms of turnover.

What kind of project is the model appropriate for?

Events - Estimate the level of economic benefit of a tourism, arts and cultural events:

• Outdoor festivals
• Arts and cultural fairs, trails, etc.
• Museums and galleries
• Marketing campaigns
• A special event or exhibition.

Product development - PRIME can be applied to most project involving capital investment and marketing initiatives. These projects maybe:

• The development of a new facility (accommodation, attraction...)
  
• The expansion or refurbishment of an existing facility
• Domestic or overseas marketing campaign.

 Funding bids - PRIME pro ides a standard approach to appraising the suitability of tourism development projects for attracting grant funding.

• Quantify additional productivity generated by the grant funding, using return on investment
• Identify and quantify supply chain beneficiaries
• Assess levels of displacement from competitors
• Measure funding additionality (degree to which a project would be changed without agency funding).

Economic Impact Evaluations Completed

Events, Trails and Festivals

• Northern Saints Trail (Six walking routes across the Northeast  England)
• Ed Sheeran Concerts at Chantry Park, Ipswich
• Essex Summer of Art
• Harwich Festival of Art
• Clacton Airshow
• Suffolk Walking Festival 
• Southend Airshow
• Lowestoft Airshow
• Latitude Festival
• V Music Festival
• Slide Rider – Colchester (Essex)
• Waveney Valley Food and Drink Festival
• Comedy Festival – Colchester (Essex)
• Colchester Film Festival
• St Edmundsbury Christmas Fayre
• Colchester Christmas Lights
• Open Heritage Days
• Armed Forces Day – Guilford
• Jiangsu Festival – Colchester (Essex)
• Suffolk Festivals

Large Attractions and Cultural Venues

• BeWILDerwood (Cheshire)
• Dreamland Margate
• Colchester Zoo
• Harwich Mayflower Project
• Wookey Hole
• Goodwood (Leisure)
• Essex County Cricket Club
• The Apex (Bury St Edmunds)
• Worcester Museums
• Octavia Hill Museum
• Charles Darwin Exhibition 
• The Fitzwilliam Museum (Cambridge)

Other Tourism Projects

• Grange Farm (Self Catering)
• Firs Caravan Park
• Fuller’s Hill Farm (Self Catering)
• Great Yarmouth Conference Centre