Tourism Impact Evaluation (TImE) Model
The economic impact of events and festivals arises primarily from expenditure by the organisers (including subcontractors and their staff) and by ticket holders, visitors, or event goers.
The impact of this initial round of expenditure will be subsequently increased by multiplier effects, including spend by suppliers (or indirect effects) and spending by employees (income-induced multiplier).
The combination of direct, indirect, and induced effects provides an estimate of the gross impact of an event. However, not all gross expenditure will be additional to the local economy. The net additional impact has to take account of factors such as leakage, displacement, or deadweight.
_________________________________________________________________________________________________________________
Our Tourism Impact Evaluation Model (TImE Model) is based on our nationally recognised and independently validated Cambridge model. It can be used retrospectively for appraising the economic impact of past events and cultural activities.
Use this service for...
- Estimating the overall economic contribution to the local and regional visitor economy
- Estimating the direct, indirect and induced jobs arising at local and regional level
- Estimating the impact of off-site visitor expenditure on different sectors of the economy in terms of turnover.
Advanced impact assessment
The TImE Model can also be part of a more holistic event impact assessment, including the social and environmental impacts of the event. This level of assessment involves conducting a survey with a random sample of visitors during the celebration of the event or festival.
Furthermore, to better understand the
social and environmental impact
of
the event, the survey includes specific questions tailored to assess these aspects.
- Among non-locals, the extent to which the event is the reason for visiting the local area.
- Among non-locals, the likelihood of visiting again as a result of the event positively showcasing or promoting the area.
- Among locals, perceived positive and negative impact of the event (e.g., positively showcasing or promoting the area but causing traffic congestion).
- Among all attendees, the mode of transport used to travel to the event and average party size.
Using the advanced level of analysis allows us to include an evaluation as to whether the event encouraged some local people to stay in the area, attend the event, and spend money locally, which otherwise may have been ‘lost’ by the residents going away on that particular weekend of the event and thus spending their money elsewhere.
What kind of project is the model appropriate for?
Estimate the level of economic benefit of tourism, arts, and cultural events.
- Outdoor festivals
- Concerts and music festivals
- Arts and cultural fairs, trails, etc.
- Museums and galleries
- A special event or exhibition.
Economic Impact Evaluations Completed
Events, Trails and Festivals
- Northern Saints Trail
- Aldeburgh Food and Drink Festival
- Wheels Festival
- Ed Sheeran Concerts at Chantry Park, Ipswich
- Essex Summer of Art
- Harwich Festival of Art
- Clacton Airshow
- Suffolk Walking Festival
- Southend Airshow
- Lowestoft Airshow
- Latitude Festival
- V Music Festival
- Slide Rider—Colchester (Essex)
- Waveney Valley Food and Drink Festival
- Comedy Festival – Colchester (Essex)
- Colchester Film Festival
- St Edmundsbury Christmas Fayre
- Colchester Christmas Lights
- Open Heritage Days
- Armed Forces Day – Guilford
- Jiangsu Festival – Colchester (Essex)
- Suffolk Festivals
Large Attractions and Cultural Venues
- Snape Maltings
- BeWILDerwood (Cheshire)
- Dreamland Margate
- Colchester Zoo
- Harwich Mayflower Project
- Wookey Hole
- Goodwood (Leisure)
- Essex County Cricket Club
- The Apex (Bury St Edmunds)
- Worcester Museums
- Octavia Hill Museum
- Charles Darwin Exhibition
- The Fitzwilliam Museum (Cambridge)
Other Tourism Projects
- Grange Farm (Self Catering)
- Firs Caravan Park
- Fuller’s Hill Farm (Self Catering)
- Great Yarmouth Conference Centre